If you’re sending generic “Let us know what you think” survey email subject lines, it’s likely that only angry or frustrated customers are going to respond. Show your recipients the importance of the survey by leading with a subject line that makes it hard not to open the email. Questions are excellent survey email subject line choices both for past purchases and general surveys about your brand as a whole. If you’re requesting feedback about a recent purchase, make sure to incorporate the day, location, order number, and any other unique information you have to help the customer recall their experience. Remember that the details should be displayed in the body of the email, the subject line is just that, the subject of the email. You will no doubt have received many survey invitation emails with subject lines like these: Rate your experience; Tell us what you think; Your opinion matters; Share your thoughts with us; It is always worth considering how you can make your survey invitation email stand out from the crowd, either using different phraseology or specifics. Can you help?”. Hi [recipient name], how does your new [product] fit? However, try to come up with a short, descriptive line … Need help creating rock-solid subject lines or embedding beautiful surveys directly into your emails? To guide … When it comes to survey invitation email subject lines, a good rule of thumb is to keep your subject line short. 1) Deliver an engaging email subject line If you plan to invite your respondents via email, make sure your subject line catches their attention – without being overly splashy or cheesy! Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. If the recipient can’t tell that it’s a survey invitation email with just a glance, there’s a chance they’ll … Plus, personalized emails are vital for customer retention. Imagine all the survey email subject lines in your inbox right now. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. Unfortunately, all too often, the subject line is not well devised. [recipient name] – take our survey, earn 30% off, Help out the underdog! Campaign Monitor can help with customizable templates. The actual subject line should be simple, straight forward and informative. Your email subject lines must contain specific information and must be precise and direct. The email should be clearly “from” your organization. Most mobile devices only display the first six or seven words of a subject line, so using a short subject line is critical to get your message across. Get creative. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. The exact content of your surveysubject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. The survey invitation came in my inbox with the above subject line. Example: Hi [name], how do your new [brand] sneakers fit? However, it is still possible to appeal to the intellect while also triggering an emotional reaction. Convincingly, 47 percent of email recipients decide whether to open an email or not based on a subject line alone. You should be safe with 50 characters. Don't believe me? General email subject line guidelines still apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. Clarity. While extremely positive reviews are great, it can take a lot to counteract extremely bad reviews, so you want to aim for customers who had a pleasant experience but may need extra reinforcement or reward to write a review. By using this website, you consent to our use of cookies. Example: Take a quick survey, earn 25% off. Otherwise, you’ve just wasted your time creating something amazing that no one will ever read. 5 Survey Email Subject Line Strategies to Boost Response Rates. The good news is that, aside from the survey element, the main aspects of good marketing emails still apply. Unfortunately, if you’re sending out survey emails with lackluster subject lines, your data probably isn’t accurate. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. This blog provides general information and discussion about email marketing and related subjects. This point is crucial for several reasons: avoiding spam filters, upholding your brand’s (and email service provider’s) reputation, and getting the results you want. “Quick customer feedback survey” doesn’t necessarily pack the punch you’re looking for. Targeting people's empathy as well as their desire to influence is a sure-fire way to peak their interest. Consider how you would start a conversation with a trusted friend you’re asking for advice, and write your copy from there. Just don’t forget to A/B test a few. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. Emotion always trumps rationale. Subject lines are often the reason emails get opened. 4. Focusing on your subscribers’ wants, needs, and state of mind can help you develop subject lines that hit home. GetResponse — We’d love your help! The two most important components of your email content are your subject line and your CTA. Maybe you'll believe another Sarah: If you're like 99% of most Americans, … Such emails often land up into spam bin. So, if you sent an email asking your subscribers about their footwear preferences, and some clicked on the logo of a well-known sports shoe brand, those individuals could be added to a group tailored to sneaker lovers, meaning the content they receive in future will be even more relevant. But how many of those do you actually open? Why is this happening, and what can we do to bridge that gap? Can we talk?” 6. The tricky thing about survey emails is that you need your subscriber to do something for you once they open the email. Even when you’re really good at it, survey subject lines can be tricky to get right! To learn more read our article “6 email subject lines strategies to increase your survey feedback.” An effective invite . Personalize the subject line When it comes to subject lines for survey emails, personalization is a must. They’re forgettable. Personalize it by incorporating the prospect’s first name (via mail merge), and if possible incorporate a sense of value by utilizing a company name while asking for their input. However, as you are now seeking a response from the recipient, you’ll need to compose your subject line that aims to trigger an emotion and prompt participation. Not only is this email subject line dry and boring, but it’s also extremely robotic and impersonal. You can manage your cookie preferences at any time. It’s simple: they don’t see what is in for them, they are time-consuming, and it doesn’t help that most survey designs seem i… Marketing automation software, combined with a survey tool, can make excellent survey emails incredibly easy to produce. When it comes to writing survey email copy, you have a lot of strategies and tactics to make it work. But before you get that far, you need to actually get them to open the email. According to research from Campaign Monitor, over 53% of emails were opened on mobile devices in 2015 and that number has only increased since. How to write strong survey email subject lines that get opened. It’s a good idea to write at least 5-10 different versions before landing on a winner. According to data, personalizing the subject line can make people 22.2% more likely to open the emails. General email subject line guidelinesstill apply when you’re sending a survey invitation, as you want to be eye-catching and avoid spam filters. Without a compelling subject line, your survey may never get opened. Don’t forget to seal the deal with a great survey invitation email subject line. This isn’t carte blanche to completely dupe your subscribers. There are no general rules here. You’ve heard us talk about the importance of personalization, and it’s extremely important to use it when you can in subject lines. For longer surveys, offer a bigger incentive—like 50% off a one-time purchase. The best email subject lines are short, descriptive, and provide the respondent with a reason to open your survey invitation. It should also drive them to take action. Focus on the benefits. Survey email subject lines are rough because, by nature, surveys aren’t the most interesting pieces of content. What emotions come to mind? Doing this with a prize offering, while eye-catching, can feel like a difficult move to pull off. Ask a question in the survey email subject line. And, as anyone who works in marketing knows, customer relationships are what really determines your success. Example: Your Saturday afternoon trip with Uber. Nonprofit Email Marketing: The Complete Guide in 2020, Email Marketing 2020 – a Decade in Summary, 7 Tips to Optimizing SAAS Companies Email Marketing. Think of the subject line as the first introduction for the survey; it has the ability to draw your respondent’s attention. Most of all, your subject line should be brief, straightforward and friendly. You can also let subscribers know that the coupon for taking the survey will expire at a certain time. This may seem like quite a large give, but remember the value of a customer’s time and feedback. Well, like we mentioned in the intro, who are the people responding to your surveys? 1. Usually, people read 700 words per minute, classically, a subject line`s length is about 50 characters. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. Example: Penny (or more) for your thoughts? Another study showed that personalized subject lines can offer a 37% increase in open rates, and a 41% boost in survey response rates. You should also keep it short so that your subject line copy is concise, straight to the point, and easy to understand. Specifically asking your customers to take a survey in the subject line is a great and clear CTA right off the bat. Example: “Hi [name]. We use cookies to assist you with more targeted content and more personalized user experience. To sum up, survey emails differ slightly from most of the communication you send to your email subscribers, but only because you actually want a response this time. Why do people hate surveys so much? The exact content of your survey subject lines will depend on what your goal is and that goal can vary quite dramatically from survey to survey, regardless of the industries. Wham, Bam, Don’t Go to Spam: Why ‘Mark as Spam’ Is Worse Than the ‘Delete’ Button, The relevance of newsletters or other email marketing content. Here we are discussing some … You can, however, entirely avoid even mentioning the survey in your subject line. You’re probably familiar with email subject lines that say something like, “Customer satisfaction survey,” “Let us know what you think,” or “Feedback about your recent purchase.”. It’s not a pair of jeans or a scrunchy that you may realize you’d love to buy once you open the email. The best survey subject lines are those which are brief, catchy and make it clear that you’re seeking feedback. An example by Piperlime. According to research from Accenture, 75% of customers are more likely to spend their hard-earned money with brands that recognize them by name and remember information about them. In short, the best survey subject lines tend to include: If you’re not naturally a creative type, preferring to stick to the point and communicate succinctly, writing great email subject lines can seem like a laborious task. Surveys serve a purpose beyond just measuring customer satisfaction or other metrics – when you explicitly request someone’s opinion, you make them feel valued, potentially strengthening your relationship. Subject lines for your first invitation to an event When it comes to your first invite to an event, you need to create urgency in your subject line to get the open. For example, you may currently be considering subjects lines for survey emails relating to: Whatever the reason behind your survey email, the subject line is a great way to boost your email open rates (and hopefully your survey completion rate too). 38% of customers, however, consider themselves loyal to brands they love. Some examples of catchy subject lines for survey emails we’ve seen recently include: As you’ve probably noticed, these are all pretty simple email subject lines. Vote for [company name] (. Boring and dull survey subject lines like ‘quick customer feedback survey’ looks dry and robotic. Did we do well? They’ll have every intention to respond. Amazon does a great job of engaging their customers when asking for feedback. Write every subject line to entice the subscriber to open the email … Of course, once you’ve spent the time creating that survey, you want to make sure your contacts are actually opening the email – otherwise, what’s the point? You should seek the advice of professionals prior to acting upon any information contained in the Content. It starts with the Survey Invitation Email subject line. “Take our survey today” probably won’t deliver the results you want. This shows a very discouraging disconnect between marketers and the people they want to reach. Write a descriptive subject line for your survey e-mail. Pop your details below and get the very latest articles, updates and offers! The difference is they would gladly pick the later over the former more often than not. The only way to increase click rate, open rate and response is the email subject line. Example: Hey [name]. So whether it’s amazing music, networking and industry trends, or a food experience unlike any other, make it irresistible for recipients with a great hook. The bottom line: You need to condense your survey email subject line. Give a sense of exclusivity. Use the tips and examples below to send out emails that actually get opened. But, opening an email is just half the battle won. We’re talking about a survey here. Connecting with people emotionally is far more effective than trying to appeal to their rationale. Focus on developing a one-on-one relationship with your subscribers in your survey email subject lines. Even if you go the route of “Well, how did we do?” you’re still engaging with the subscriber instead of simply reacting to their purchase. Even quick product reviews on your website could warrant a smooth 10% or 15% off. How was your recent airport experience, [recipient name]? If you make promises in your survey email subject lines, make sure you follow through with it in the copy. If you don’t discuss anything about time constraints, your subscribers might not respond. People tend to identify with other customers as the “us” and brands as “them.” That’s why word-of-mouth marketing is so important. Put a lot of thought and plan into drafting the subject line of your survey invitation email. For example: “We require your careful reasoned evaluation,” appeals to intellect but creates a sense of inclusiveness and importance. Catchy, short, readable on mobile devices, and a clear call to action are the way to go – and don’t forget to use emojis in the subject line if you feel they’re appropriate for the topic in hand. In this piece, we’ll go over nine key tips and examples for creating solid subject lines for survey emails that will actually get your emails opened. However, you should still word your subject lines in an intriguing way. Getting people to take time out of their busy schedules is almost as difficult as asking them to say what they love about their jobs. Let subscribers know that they can help their fellow comrades make informed decisions about your company or organization by replying to the survey. As with other forms of digital communication, survey email subject lines play a key role in determining open rates. People often see them as a waste of time. If they find that the subject line doesn’t relate to them at all, then it is highly unlikely that they will open your email. 3. That means that the expertise and best practices you have built up during your career to date can be put to very good use here. But they won’t actually respond. Survey email subject lines need to be short so they fit into app notifications. The main thing is to encourage your subscriber to open the mail. That’s probably because most of those subject lines don’t trigger any type of emotion. Instead, use personalization or some kind of incentive along with the word survey to boost your subject line’s potential. Remember to use this data when writing your survey subject lines. Your subject line is what gets people to open your email, and your CTA gets people to join your event. Adding a question to your subject line is a great way to engage recipients. Following up with the previous point, you can avoid mentioning the survey in your subject lines by mentioning the benefit instead. Piperlime sets a great example in their survey invitation email by conveying a sense of exclusivity with the opening line “You are among a selected group of customers”. They’ll think about responding. Try these 5 survey email subject line … So in your subject lines, speak to them like a person. Tell us more about the [product] you bought yesterday [recipient name]. We want to hear you (and give you 50% off)! Marketers really need to use their creativity to come up with something unique that will spark interest.